Ian’s passion is writing; particularly converting complex science into text that is understandable at different levels, including lay readership, government regulatory bodies and the courts.
Reviews of his book, Is it Safe to Eat? praised its writing style:
‘This is a most readable book, which helps us look beyond the headlines’
‘This book is easily understandable, passionate, yet authoritative and informative, and, in contrast to many other authors, the author elucidated risks of food, food-borne pathogens and food contaminants in the context of life’s risks’
‘It is written in a style that is both readable and readily understood, so it should also appeal to and inform a much wider audience…’
‘Thank God for rational thought and expression. Your assessment of the great food debate is refreshing.’
Ian's books are perhaps the best evidence of the clarity of his writing. He has written more than twenty 1,500-word articles for The Press and has received many complimentary emails from the newspaper’s readers. His science communication goes beyond writing: he has given two (this is unprecedented) TEDx talks, which achieved 18,200 hits on YouTube, and numerous after dinner and company conference talks.
